Utrecht 900

A celebration for everyone.

900 years of Utrecht. A campaign to celebrate everything and everyone!

Concept Campaign

A campaign for everyone in Utrecht. In a brand movie and posters people from Utrecht are asked to submit their ideas for the celebration.

During the celebration the logo of Utrecht is transformed to a multiple color logo to represent everyone and explodes into a celebration.

The celebration aimed to inspire, engage and strengthen the connection with the city. As a result, 39% of people reported feeling proud of Utrecht, and 93% had heard, seen, or read something about Utrecht 900 celebration.

Dom Tower

Rebranding
a 112 meter tall favorit.

Being the highest point in Utrecht the Dom Tower is seen throughout the whole city and makes Utrecht instant recognizable. For this icon we created a website and communication.

Utrecht Marketing

Utrecht brands as a family

The Utrecht brand brings people and ideas together. The visual identity makes the connection between the city and the region visible. We created a flexible and colourful brandconstruct based on the 45 degrees angle in the Utrecht symbol.

The two unique characters of the logo were added to the typeface Utrecht Bold en Regular to create a more unified identity.

Concept→ Serge Scheepers
Design & communication→ Serge Scheepers, Leanne Bentley, Jose Fernando Real Lama

Motiondesign→ Jose Fernando Real Lama

Made at dietwee

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Utrecht 900

A celebration for everyone.

900 years of Utrecht. A campaign to celebrate everything and everyone!

Concept Campaign

A campaign for everyone in Utrecht. In a brand movie and posters people from Utrecht are asked to submit their ideas for the celebration.

During the celebration the logo of Utrecht is transformed to a multiple color logo to represent everyone and explodes into a celebration.

The celebration aimed to inspire, engage and strengthen the connection with the city. As a result, 39% of people reported feeling proud of Utrecht, and 93% had heard, seen, or read something about Utrecht 900 celebration.

Dom Tower

Rebranding
a 112 meter tall favorit.

Being the highest point in Utrecht the Dom Tower is seen throughout the whole city and makes Utrecht instant recognizable. For this icon we created a website and communication.

Concept→ Serge Scheepers
Design & communication→ Serge Scheepers, Leanne Bentley, Jose Fernando Real Lama

Motiondesign→ Jose Fernando Real Lama

Made at dietwee

Back to top↑

←Previous

Terre des HommesSocialIdentityCampaign

EduardSocialIdentity

Next→