Bol.com

The online shop for everything.

Bol.com is the largest online retailer in the Netherlands and Belgium, offering almost everything—from electronics and furniture to accessories, clothing, and cosmetics. The challenge was to transform bol.com into an inspiring platform while staying true to the brand’s heritage.

Campaign Identity

Bol means round, so why not embrace it? We made this shape the central element in the visual identity. The circle is used in colorful illustrations and in photography. All to create an inspiring, contemporary friendly identity. Colorful, round and playful.

Besides creating the online platform, we developed a range of offline items from packaging, gift cards to interior design. The visual bol language gives inspiration and reflects the wide range of products.

A shopping experience.

Create an inspiring and colorful platform that reflects the brand's values while driving conversions and boosting revenue. A platform where the experience feels like shopping, not just buying.

Strategy→ Tirso Frances, Martin Bos

Art direction → Serge Scheepers
Design & communication→ Serge Scheepers,

Leanne Bentley, Ulla Voigt
Motiondesign→Leanne Bentley

Made at dietwee

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Bol.com

The online shop for everything.

Bol.com is the largest online retailer in the Netherlands and Belgium, offering almost everything—from electronics and furniture to accessories, clothing, and cosmetics. The challenge was to transform bol.com into an inspiring platform while staying true to the brand’s heritage.

Campaign Identity

Bol means round, so why not embrace it? We made this shape the central element in the visual identity. The circle is used in colorful illustrations and in photography. All to create an inspiring, contemporary friendly identity. Colorful, round and playful.

Besides creating the online platform, we developed a range of offline items from packaging, gift cards to interior design. The visual bol language gives inspiration and reflects the wide range of products.

A shopping experience.

Create an inspiring and colorful platform that reflects the brand's values while driving conversions and boosting revenue. A platform where the experience feels like shopping, not just buying.

Strategy→ Tirso Frances, Martin Bos

Art direction → Serge Scheepers
Design & communication→ Serge Scheepers,

Leanne Bentley, Ulla Voigt
Motiondesign→Leanne Bentley

Made at dietwee

Back to top↑

←Previous

BrederoSocialIdentityCampaign

NaturalisCampaign

Bol.com

The online shop for everything.

Bol.com is the largest online retailer in the Netherlands and Belgium, offering almost everything—from electronics and furniture to accessories, clothing, and cosmetics. The challenge was to transform bol.com into an inspiring platform while staying true to the brand’s heritage.

Bol means round, so why not embrace it? We made this shape the central element in the visual identity. The circle is used in colorful illustrations and in photography. All to create an inspiring, contemporary friendly identity. Colorful, round and playful.

Besides creating the online platform, we developed a range of offline items from packaging, gift cards to interior design. The visual bol language gives inspiration and reflects the wide range of products.

A shopping experience.

Create an inspiring and colorful platform that reflects the brand's values while driving conversions and boosting revenue. A platform where the experience feels like shopping, not just buying.

Back to top↑

←Previous

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Bol.com

The online shop for everything.

Bol.com is the largest online retailer in the Netherlands and Belgium, offering almost everything—from electronics and furniture to accessories, clothing, and cosmetics. The challenge was to transform bol.com into an inspiring platform while staying true to the brand’s heritage.

Bol means round, so why not embrace it? We made this shape the central element in the visual identity. The circle is used in colorful illustrations and in photography. All to create an inspiring, contemporary friendly identity. Colorful, round and playful.

Besides creating the online platform, we developed a range of offline items from packaging, gift cards to interior design. The visual bol language gives inspiration and reflects the wide range of products.

A shopping experience.

Create an inspiring and colorful platform that reflects the brand's values while driving conversions and boosting revenue. A platform where the experience feels like shopping, not just buying.

Back to top↑

←Previous

Next→